Month: September 2012

Top Marketing Planning Considerations
September 16, 2012 Blog Post Snowfish

In my last few posts I shared ideas on how to enhance product planning efforts to maximize the market potential for a product. This is just one important component. A truly successful approach to product development requires a solid understanding of the clinical issues and data, a careful assessment of the market, and a framework
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Narrowing The Primary Care Gap
September 15, 2012 Blog Post Snowfish

The primary care shortage in the US is destined to grow even more dire as indicated in an article featured in February 12th issue of the Washington Post. In light of the Healthcare Affordability Act there will be a need for at least 30,000 more primary care providers given the fact that tens of millions more individuals will likely enter the
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Top Product Planning Considerations
September 2, 2012 Blog Post Snowfish

Innovation is critical to the sustainability of the life sciences industry. Product planning is fraught with twists and turns. One major error can cost a company millions, if not billions, of dollars along with missed opportunities and poorly-allocated resources. Over the past decade, we have worked with numerous companies to help them avoid major product
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