Month: October 2012

Nurse Practitioners And Physician Assistants: Taking A Closer Look
October 23, 2012 Blog Post Snowfish

You might meet them when visiting a clinic or hospital ― clinicians who are not physicians, though perform examinations, order tests, make diagnoses, round, write prescriptions, and perform minor office-based procedures. These are nurse practitioners (NPs) and physicians assistants (PAs). Recent phenomenon? Absolutely not. In the U.S., NPs and PAs have been practicing as far
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Looking For The Pharmaceutical Product Fountain Of Youth? Strategic Repositioning May Be The Answer
October 2, 2012 Blog Post Snowfish

The crucial question when determining the fate of a mature product; where do we go from here? From the mid-point of the product lifecycle onward the momentum gained from a very successful launch slowly begins to dampen. New product entries, new data from competitors, generic competition, and changes in practice patterns all contribute to the
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