Month: October 2012

Nurse Practitioners And Physician Assistants: Taking A Closer Look
October 23, 2012 Blog Post Snowfish

You might meet them when visiting a clinic or hospital ― clinicians who are not physicians, though perform examinations, order tests, make diagnoses, round, write prescriptions, and perform minor office-based procedures. These are nurse practitioners (NPs) and physicians assistants (PAs). Recent phenomenon? Absolutely not. In the U.S., NPs and PAs have been practicing as far

Looking For The Pharmaceutical Product Fountain Of Youth? Strategic Repositioning May Be The Answer
October 2, 2012 Blog Post Snowfish

The crucial question when determining the fate of a mature product; where do we go from here? From the mid-point of the product lifecycle onward the momentum gained from a very successful launch slowly begins to dampen. New product entries, new data from competitors, generic competition, and changes in practice patterns all contribute to the