Year: 2013

Should Industry Be Looking “Beyond The Pill”?
December 21, 2013 Blog Post Snowfish

Baby boomers are less healthy than their parents.  While this may be hard to grasp given the medical innovations over the past 20 years, this was exactly the conclusion in a recent study titled, “The Status of Baby Boomers’ Health in the United States. The Healthiest Generation?”  Briefly, when investigators compared National Health and Nutrition Examination Survey (NHANES)

Greetings From Data Land!!
November 10, 2013 Blog Post Snowfish

Snowfish works with a significant amount of health care-related data supplied by multiple vendors including the industry’s leading companies. Purchased data has multiple uses from identifying the appropriate physicians for an offering to understanding usage and adoption patterns. Strategic decisions are often based on single sourced data purchases. The bad news is that the data

Predicting Product Demand: Leveraging An Integrated Approach
September 26, 2013 Blog Post Snowfish

The analytics team at Snowfish has worked with multiple life science companies helping identify patterns in large quantities of data. As part of our offerings we have assisted companies in demand planning. Predicting and planning for demand is a common and critical challenge pharmaceutical companies confront. Multiple factors can affect demand including the product category

Personalized Medicine, What’s The Future?
September 5, 2013 Blog Post Snowfish

Personalized medicine is currently one of the hottest areas in life sciences, imparting significant levels of excitement among venture capitalists, life science companies, clinicians and patients. It even has its own journal that “translates recent genomic, genetic and proteomic advances into the clinical context.” As Snowfish has had the privilege of working with genomics companies,

Personalized Medicine And Mammograms What Does The Future Hold?
June 28, 2013 Blog Post Snowfish

The mammogram debate had some added fuel to fire with respect to the value of screening for breast cancer.  This time it was an article from the November issue of the New England Journal of Medicine (NEJM). The article titled Effect of Three Decades of ScreeningMammography on Breast-Cancer Incidence by Archie Bleyer, M.D., and H. Gilbert Welch, M.D., M.P.H. highlighted

Comment On Pfizer’s Report: Preventive Care And Healthy Aging
May 17, 2013 Blog Post Snowfish

While there has been growing acknowledgement of the fact that our world is getting older, within the life sciences industry, geriatrics has often remained the proverbial elephant in the room. That is why it has been encouraging to witness the focus of industry in the areas specific to the older population such as dementia. In

Driving Quality In Hospitals: Is It Process Or Outcome?
May 17, 2013 Blog Post Snowfish

As a consumer and life science industry professional I have always had an interest in understanding the differences between process and outcomes in a hospital setting and how they impact quality of care. Are hospitals indeed developing adequate processes that can significantly improve outcomes? Multiple factors such as mandatory reporting (e.g., core measure reporting), payer

Is The Physician Payment Sunshine Act Super For Physicians?
February 10, 2013 Blog Post Snowfish

The power of Sunshine Superman and Green Lantern as Donovan penned in his ageless song from 1966 undoubtedly has nothing to do with section 6002 of the Affordable Care Act of 2010, aka, the “Physician Payment Sunshine Act”. Nonetheless, this statute potentially wields some muscle of its own. This provision mandates that any company that

An Integrated MSL Strategy – Considerations For Your Company
January 5, 2013 Blog Post Snowfish

Over the past decade, Snowfish has provided life science companies with a range of strategic services designed to maximize the efficacy of commercial operations. In this blog posting we discuss the interrelationship between the key opinion leader (KOL), medical science liaison (MSL) role, and KOL identification and mapping. Over the years we at Snowfish have