Month: April 2013

KOL Mapping And Profiling An Evolving Paradigm
April 18, 2013 Blog Post Snowfish

A decade ago, key opinion leader (KOL) identification and mapping was a bleeding edge concept. At the time, life science companies were using word of mouth and sales force recommendations as a primary means for identifying the thought leaders in a given disease state area. Using an analytical approach for KOL identification was a foreign