Month: December 2014
Merck’s Weight Management Business – A Patient Centered Model
The future of healthcare dictates that in order to survive, life science companies need to figure out ways to become more patient centric. In a prior article, I equated patient centricity not with a patient-oriented digital strategy but with non-drug/device products or services that complement the therapies. These business lines take into consideration such aspects
Details
New Paradigm: Patient-Centered Care
“Patient-centered care” when I originally heard that this is where healthcare is headed, my knee-jerk reaction was health care has always been about the patient, how is this any different? I questioned whether this was a new term or someone stating the obvious. As a former clinician having worked in multiple clinical settings, I was
Details
Mid-Level Providers: How Much Do You Know?
In honor of National Nurses Week, we thought it would be appropriate to showcase nurse practitioners (NP) as well as other mid-level providers. For a growing number of patients, the clinician in the white lab coat taking their history, examining them, ordering tests, and prescribing their treatment will not be a physician, but an NP,
Details