Month: February 2015

Global Product Launch Considerations: Lessons Learned
February 28, 2015 Blog Post Snowfish

Back in the 1990’s I admit to making a medical cultural blunder that has remained indelibly etched in my mind. A patient of mine, a Chinese national was experiencing a high postoperative fever. Like any well-trained American clinician I followed protocol. I pulled off his blankets, made as many ice packs I could (OK, they