Month: April 2019

KOL Mapping And Profiling An Evolving Paradigm
April 18, 2019 Blog Post Snowfish

Around two decades ago, key opinion leader (KOL) identification and mapping was a bleeding edge concept. Hard to fathom but at the time, therapeutics companies were using word-of-mouth, sales force recommendations, and even publications alone as a primary means for identifying the thought leaders in a given disease state area. Using an analytical approach for