Year: 2020

Medicare annual wellness visits: Their importance in the preventive care landscape
June 3, 2020 Blog Post Snowfish

In the last decade, the transition from volume- to value-based health care delivery ushers in a trend of preventive care. As a result of the Affordable Health Care Act, Medicare covers a preventative health benefit. This is known as an Annual Wellness Visit (AWV). From 2011 to 2015, the percentage of Medicare Advantage enrollees who

Telemedicine: Are we at the tipping point?
June 3, 2020 Blog Post Snowfish

Grimacing in pain, a man stumbles into a packed emergency room. Empty seats are nonexistent. Through heavy breaths, the man croaks a cough. Scowls from across the room pierce the man. After running some tests, the doctors conclude that the man has acute bronchitis. News of harrowing scenes in hospitals treating COVID-19 has distracted from

From gene therapy to PDPRA: Pharma trends – 2020
May 20, 2020 Blog Post Snowfish

As we enter the second quarter of 2020, COVID-19 continues to dominate our lives not to mention, the 24-hour news cycle. We cannot lose sight that while there is a global effort in the quest for a vaccine and effective treatment, the healthcare system continues to hum along. Companies continue to innovate in the face

The anti-vaccine movement vs. COVID-19 vaccines: An exploration of the issue
May 18, 2020 Blog Post Snowfish

Poignantly, with no regard for the wealth of the nation it infects, the current pandemic presents a host of issues for modern day countries. Among those issues, nations seek to determine how to recover from the novel coronavirus. The modern anti-vaccine movement presents a key hurdle to COVID recovery.   The anti-vaccine movement is not

The World Health Organization and Donald Trump – Keeping the big picture in sight
April 30, 2020 Blog Post Snowfish

US President Donald Trump and the World Health Organization do not see eye to eye on how to manage the COVID-19 crisis. This is evidenced by the events the other week in which President Trump did the unthinkable. In the midst of the largest global pandemic since the turn of the 20th century, he threatened

Engaging Advocacy Groups – Critical Factors
April 23, 2020 Blog Post Snowfish

Advocacy group engagement is vital to a strong stakeholder network. Snowfish has worked with multiple life science companies in the U.S., Europe, and Asia to aid their commercialization strategy by helping to build their communities of advocacy organizations. Through these efforts, we have analyzed hundreds of organizations and identified shared goals with our life science

The intersection of KOLs, advocacy groups and social media in the age of the COVID-19 crisis
March 26, 2020 Blog Post Snowfish

The “critical triad” of two key stakeholders and social media This past fall, we published a blog post titled “The Intersection of KOLs, Advocacy Networks, and Social Media.” As the world lives through COVID-19, the practice of engaging key stakeholders and leveraging social media is as important as ever. As we have already stated, right

Your Critical KOL Identification And Mapping Questions: Answered
March 23, 2020 Blog Post Snowfish

Over the past two decades we have worked with leading pharmaceutical and medical device companies around the world to identify and map the key opinion leaders (KOL) that best fit their particular needs and objectives. Over time we have heard a variety of questions ranging from why they should perform KOL identification and mapping to best

Expanding the medical landscape in breast cancer treatment: Personalized medicine
March 10, 2020 Blog Post Snowfish

Balancing the cure with the care When a pharmacy employee asked whether she’d like to donate during Breast Cancer Awareness Month, comedian Nicole Osborne, a stage four breast cancer survivor, joked, “No, I’m pretty aware.” Osborne is living far longer than anyone predicted and receives standing ovations at Stand Up NY performances. Still, behind every

It takes collaboration of stakeholders to manage the COVID threat
February 5, 2020 Blog Post Snowfish

The threat of COVID-19 In 1918, 50-100 million people around the world succumbed to the “Spanish Flu” (that’s more human lives than we lost in WWI). As the novel coronavirus (COVID-19) takes hold, there are many concerned that this virus could have a similar impact if not greater. Recall in 1918, rapid transmission of this