Many debates have been held on the merits of social media. When it comes to the health care industry, the terms “key opinion leaders (KOLs)” and “Twitter” tend not to belong in the same sentence. Understandably as historically, health care practitioners in general have tended to be laggers not leaders, when it comes to technology
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Often the sites of harrowing injuries, trauma centers are a vital part of the U.S healthcare system. Trauma centers save lives. According to the New England Journal of Medicine, victims treated at trauma centers have a 25% higher survival rate when compared with treatment at non-trauma hospitals. The simple assertion that trauma centers save lives
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In the last decade, the transition from volume- to value-based health care delivery ushers in a trend of preventive care. As a result of the Affordable Health Care Act, Medicare covers a preventative health benefit. This is known as an Annual Wellness Visit (AWV). From 2011 to 2015, the percentage of Medicare Advantage enrollees who
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Grimacing in pain, a man stumbles into a packed emergency room. Empty seats are nonexistent. Through heavy breaths, the man croaks a cough. Scowls from across the room pierce the man. After running some tests, the doctors conclude that the man has acute bronchitis. News of harrowing scenes in hospitals treating COVID-19 has distracted from
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As we enter the second quarter of 2020, COVID-19 continues to dominate our lives not to mention, the 24-hour news cycle. We cannot lose sight that while there is a global effort in the quest for a vaccine and effective treatment, the healthcare system continues to hum along. Companies continue to innovate in the face
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Poignantly, with no regard for the wealth of the nation it infects, the current pandemic presents a host of issues for modern day countries. Among those issues, nations seek to determine how to recover from the novel coronavirus. The modern anti-vaccine movement presents a key hurdle to COVID recovery.   The anti-vaccine movement is not
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US President Donald Trump and the World Health Organization do not see eye to eye on how to manage the COVID-19 crisis. This is evidenced by the events the other week in which President Trump did the unthinkable. In the midst of the largest global pandemic since the turn of the 20th century, he threatened
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Advocacy group engagement is vital to a strong stakeholder network. Snowfish has worked with multiple life science companies in the U.S., Europe, and Asia to aid their commercialization strategy by helping to build their communities of advocacy organizations. Through these efforts, we have analyzed hundreds of organizations and identified shared goals with our life science
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The “critical triad” of two key stakeholders and social media This past fall, we published a blog post titled “The Intersection of KOLs, Advocacy Networks, and Social Media.” As the world lives through COVID-19, the practice of engaging key stakeholders and leveraging social media is as important as ever. As we have already stated, right
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Over the past two decades we have worked with leading pharmaceutical and medical device companies around the world to identify and map the key opinion leaders (KOL) that best fit their particular needs and objectives. Over time we have heard a variety of questions ranging from why they should perform KOL identification and mapping to best
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