As we enter the second quarter of 2020, COVID-19 continues to dominate our lives not to mention, the 24-hour news cycle. We cannot lose sight that while there is a global effort in the quest for a vaccine and effective treatment, the healthcare system continues to hum along. Companies continue to innovate in the face
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Poignantly, with no regard for the wealth of the nation it infects, the current pandemic presents a host of issues for modern day countries. Among those issues, nations seek to determine how to recover from the novel coronavirus. The modern anti-vaccine movement presents a key hurdle to COVID recovery.   The anti-vaccine movement is not
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US President Donald Trump and the World Health Organization do not see eye to eye on how to manage the COVID-19 crisis. This is evidenced by the events the other week in which President Trump did the unthinkable. In the midst of the largest global pandemic since the turn of the 20th century, he threatened
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Advocacy group engagement is vital to a strong stakeholder network. Snowfish has worked with multiple life science companies in the U.S., Europe, and Asia to aid their commercialization strategy by helping to build their communities of advocacy organizations. Through these efforts, we have analyzed hundreds of organizations and identified shared goals with our life science
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The “critical triad” of two key stakeholders and social media This past fall, we published a blog post titled “The Intersection of KOLs, Advocacy Networks, and Social Media.” As the world lives through COVID-19, the practice of engaging key stakeholders and leveraging social media is as important as ever. As we have already stated, right
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Over the past two decades we have worked with leading pharmaceutical and medical device companies around the world to identify and map the key opinion leaders (KOL) that best fit their particular needs and objectives. Over time we have heard a variety of questions ranging from why they should perform KOL identification and mapping to best
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Balancing the cure with the care When a pharmacy employee asked whether she’d like to donate during Breast Cancer Awareness Month, comedian Nicole Osborne, a stage four breast cancer survivor, joked, “No, I’m pretty aware.” Osborne is living far longer than anyone predicted and receives standing ovations at Stand Up NY performances. Still, behind every
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The threat of COVID-19 In 1918, 50-100 million people around the world succumbed to the “Spanish Flu” (that’s more human lives than we lost in WWI). As the novel coronavirus (COVID-19) takes hold, there are many concerned that this virus could have a similar impact if not greater. Recall in 1918, rapid transmission of this
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As children, we remember hearing that “an apple a day keeps the doctor away.” While this Welsh proverb may not be based on scientific evidence, it was meant to remind us to do what we can to remain healthy. In today’s MACRA physician payment model, it’s closer to the truth than ever before as clinicians
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The most effective accountable care organizations or ACOs, in 2019 are leaders in innovation and communication. They are assuming downside risk, and the model is paying off in better care for lower cost for some of our most vulnerable patient populations. What are Accountable Care Organizations and where did they originate? ACOs were born with
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