What is SmartMap™ KOL Identification and Mapping?

What is SmartMap™ KOL Identification and Mapping?

Identifying the most impactful key opinion leaders (KOLs) can have a significant impact on the success of your product.The best method to ensure that only the highest value KOLs are involved in your collaboration efforts, is not always obvious. Our time-tested approach to KOL targeting and profiling blends sophisticated analyticscombined with solid disease state and market understanding

The impact is as Follows:

  • Optimally aligned KOLs in a variety of disciplines, specialties and therapeutic areas to grow awareness and product momentum
  • Mapping of key stakeholders that go beyond clinicians to include payers, policy influencers, and technology innovators
  • Target the KOL for specific interests and engagements
  • Prioritize market spending and identify unique engagement strategies

Snowfish Differentiators

We approach KOL mapping with the intent to develop a comprehensive and integrated picture of a KOL’s influence and expertise. Our approach captures all characteristics that define a KOL in the particular disease state/condition. We integrate data from multiple sources including product features, target market attributes, and MSL and sales territories to create a comprehensive and integrated picture that enables life sciences companies to significantly improve their programs.