What is SmartMap™ KOL Identification and Mapping?
What is SmartMap™ KOL Identification and Mapping?
Identifying the most impactful key opinion leaders (KOLs) can have a significant impact on the success of your product.The best method to ensure that only the highest value KOLs are involved in your collaboration efforts, is not always obvious. Our time-tested approach to KOL targeting and profiling blends sophisticated analyticscombined with solid disease state and market understanding
The impact is as Follows:
- Optimally aligned KOLs in a variety of disciplines, specialties and therapeutic areas to grow awareness and product momentum
- Mapping of key stakeholders that go beyond clinicians to include payers, policy influencers, and technology innovators
- Target the KOL for specific interests and engagements
- Prioritize market spending and identify unique engagement strategies
Snowfish Differentiators
We approach KOL mapping with the intent to develop a comprehensive and integrated picture of a KOL’s influence and expertise. Our approach captures all characteristics that define a KOL in the particular disease state/condition. We integrate data from multiple sources including product features, target market attributes, and MSL and sales territories to create a comprehensive and integrated picture that enables life sciences companies to significantly improve their programs.