KOL IDENTIFICATION & MAPPING

SmartMap KOL | Quality Key Opinion Leader Identification & Mapping

SmartMap KOL is a comprehensive KOL Identification and Mapping solution geared towards life science professionals seeking to maximize the success of their product. With SmartMap KOL, you’ll:

  • Receive a quality KOL Mapping that your firm can use for over 5 years
  • Benefit from the human factor (our clinical team manually verifies sources, and does not rely on an automated approach)
  • Reap the rewards of a disease state-specific KOL profile instead of a one-size-fits-all template
  • Utilize multiple sources of data, unique to the disease state or discipline that go beyond the standard categories of publications, guidelines, and talks.
  • Incorporate additional sub-profiles based on expertise, engagement, or experience so you know how to best engage with the KOLs
  • Be free from prescription data
  • Go beyond the usual KOL suspects
  • Involve the whole gang (multiple departments not limited to medical affairs, clinical development, marketing, professional and advocacy relations, and public affairs can use our solution).

SmartMap KOL provides your company high quality KOLs that you can easily integrate into your Customer Relationship Management (CRM) software. From one to however many KOLs your firm needs, we believe in quality. In a typical KOL Identification and Mapping project, we will identify thousands of potential KOLs and less than 2% make the final cut. In addition to providing in depth profiles of the KOLs, we segment experts and display linkages between KOLs.

Snowfish does not outsource any work. You can rest assured that the Snowfish team does the entire project.

In contrast to our competitors, we do not believe in a one-sized-fits-all software solution. In our two decades in business, numerous clients have tasked us with redoing solely software-based KOL Mappings. While a software solution may be appealing based on price, firms ultimately spend more redoing the mapping. KOL Mappings should last.

Ultimately, the difference in SmartMap KOL is in the detailed profiling and comprehensive data integration. Snowfish leverages unique sources and algorithms during the mapping, but, unlike our competitors, we also include the human factor. The human factor refers to an understanding of the nuances of the disease state and product as well as certain idiosyncrasies among particular specialties. This cannot be done with an automated-only approach.

When you partner with us, you partner with a pioneer in KOL Identification and Mapping. You join the ranks of clients such as Sanofi, Medtronic, Otsuka, and Jazz Pharmaceuticals who have deemed our results superior to other KOL solutions. You maximize the success of your product.

“I have done five KOL identification and mapping projects with various vendors. Yours is the only one I regularly use.”
VP of Marketing
Sanofi Aventis

You maximize the success of your product.

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ABOUT SNOWFISH

Snowfish focuses on pharmaceutical, medical device and biotechnology industries. We have launched products that are household names and attacked business challenges from the business, analytic, medical affairs, and communications perspective. We have national and international experience at senior management levels combined with hands-on clinical experience and expertise in sophisticated analytic techniques. The diversity of our team’s background and expertise is a key differentiator. Learn more about Snowfish.

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