KOL Strategy & Engagement Planning

Key Opinion Leader Strategy and Engagement Planning

Life science companies conduct KOL mapping to inform stakeholder collaborations. Once a list is generated, the approach tends to be generic and yield sub-optimal results. Snowfish provides a solution based on over 20 years and hundreds of stakeholder engagements.

The solution is a solid KOL strategy and custom KOL engagement plan. This ensures that the KOL mapping is focused on the right individuals and that the relationships are optimized through targeted engagements. With Snowfish KOL Strategy and Engagement Planning, you’ll:

  • Benefit from decades of experience in mapping and collaborating with KOLs (i.e., we’ve been there and have seen the horrors when there is no KOL strategy and poor KOL engagement planning).
  • Get a custom and actionable strategy based on strong analysis into the most important stakeholder categories, their involvement in the disease state, and their educational and engagement needs.
  • Know exactly the types of KOLs you should be mapping and the expertise they should bring (hint: they are not only clinicians).
  • Have a partner who can help to manage your KOL vendor to ensure the strategy is carried correctly.
  • Gain expanded profiles of the KOLs in your list and segments to target engagement.
  • Have a comprehensive engagement plan with rationale and details that will work seamlessly across departments and disciplines.
  • Integrate the KOL strategy and engagement plan with that for other stakeholders including advocacy, professional and patient groups.
  • Involve the whole gang (multiple departments not limited to medical affairs, clinical development, marketing, professional and advocacy relations, and public affairs can use our solution).

Ultimately, the difference in Snowfish KOL Strategy and Engagement Planning is in our multi-faceted approach, detailed profiling, creativity, and decades of industry experience. Snowfish leverages unique sources to inform and build a strategy and engagement plan that optimizes your relationships.


When you partner with Snowfish, you partner with a true pioneer in stakeholder strategy and engagement planning. You also join the ranks of clients such as Sanofi, AstraZeneca, Otsuka, Regeneron and CooperVision who have deemed our results superior to other solutions.

“I have done five KOL identification and mapping projects with various vendors. Yours is the only one I regularly use.”
VP of Marketing
Sanofi Aventis

You maximize the success of your product.

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ABOUT SNOWFISH

Snowfish focuses on pharmaceutical, medical device and biotechnology industries. We have launched products that are household names and attacked business challenges from the business, analytic, medical affairs, and communications perspective. We have national and international experience at senior management levels combined with hands-on clinical experience and expertise in sophisticated analytic techniques. The diversity of our team’s background and expertise is a key differentiator. Learn more about Snowfish.

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