David Fishman, President
David has more than twenty years of business consulting and marketing experience. He has been responsible for launching 5 different national brands with revenue in excess of $1 billion. David is a seasoned executive with experience in the entire business mix: advertising, public relations, product development, pricing, marketing research, affinity programs, strategy, corporate and product branding and channel development.
He has worked with industry leaders such as Daiichi-Sankyo, Sanofi-Aventis, Wyeth, and earlier in his career, Citicorp and IBM. He ran marketing for a 300+ person software firm. David’s work for NIC won the 2001 ADDY for the most effective high-technology advertising campaign in the Washington area. David holds an MBA in Marketing/International Business from New York University’s Stern School of Business. He also received a B.A. in Political Science/Economics from the State University of New York at Albany.