The “critical triad” This past fall, we published a blog post titled “The Power Network: Intersection of KOLs, Advocacy Networks, and Social Media.” As the world is currently living through the COVID-19 pandemic, we realize that these principles are as important as ever.  As we have already stated, engaging the right stakeholder network is an
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Balancing the cure with the care When a pharmacy employee asked whether she’d like to donate during Breast Cancer Awareness Month, comedian Nicole Osborne, a stage four breast cancer survivor, joked, “No, I’m pretty aware.” Although Osborne is living far longer than anyone predicted and receives standing ovations at Stand Up NY performances, behind every
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The threat of COVID-19 In 1918, 50-100 million people around the world succumbed to the “Spanish Flu” (that’s more human lives than we lost in WWI). As the novel coronavirus (COVID-19) takes hold, there are many concerned that this virus could have a similar impact if not greater. Recall in 1918, rapid transmission of this
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As children, we remember hearing that “an apple a day keeps the doctor away.” While this Welsh proverb may not be based on scientific evidence, it was meant to remind us to do what we can to remain healthy. In today’s MACRA physician payment model, it’s closer to the truth than ever before as clinicians
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The most effective accountable care organizations, or ACOs, in 2019 are leaders in innovation and communication. They are assuming downside risk, and the model is paying off in better care for lower cost for some of our most vulnerable patient populations. What are Accountable Care Organizations and where did they originate? ACOs were born with
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Health care spending in the United States is increasing faster than the gross domestic product. This trend is obviously neither preferable nor sustainable. And all players are on board for solutions. All players also want a system in which consumers receive the best available options for care, one that prioritizes growth and innovation. Founded in
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The life science industry is on a never-ending quest to engage the right stakeholder network. While most healthcare executives already realize the need for identifying and mapping clinical key opinion leaders (KOLs), many are missing the fact that this is only a small piece of the integrated network that is critical to engage. In fact,
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The world is becoming more connected and consumers now have virtually limitless access to medical information. Social platforms have opened up a form of peer to peer communication that until relatively recently, was reserved only for health care professionals. The empowered patient provides a unique opportunity for forward thinking life science companies. Patients are now
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It’s “high” time pharma executives embrace the promise of legal cannabis products. They hold much promise, therapeutically and economically. Failure to do so can lead to profits and industry jobs going up in smoke. Cannabis products or marijuana (recreational or medical) sales are legal only in particular U.S. states, not nationally. Nonetheless, about 85% of Americans support
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A revolution is afoot and the disrupting waves are influencing all sectors. The mystery is how all of this will play out on the national stage.  A recent survey by Reuters shows that close to 70% of Americans are in favor of the single-payer health care compared to the current system. Per Bernie Sanders, US
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