Innovation is critical to the sustainability of the life sciences industry. Product planning is fraught with twists and turns. One major error can cost a company millions, if not billions, of dollars along with missed opportunities and poorly-allocated resources. Over the past two decades, we have worked with numerous companies to help them avoid major
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With billions of dollars on the line, a thorough analysis of the market landscape for your life science product is of utmost importance. Entering new markets is a high stakes hurdle for life science companies. Wouters et al. estimates that it costs an average of $1.3 billion to bring a new medicine to market.  Compounding
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The Pfizer COVID pill is the latest feat of strength from the New York-based pharmaceutical firm. To pair with its robust vaccine, Pfizer recently announced the development of an experimental antiviral drug that, for all intents and purposes, will break the pandemic. Unfortunately, in a pandemic, a vaccine on its own has never been enough.
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“Stakeholder Analysis and Engagement are critical to the launch and staying power of your product.” You have heard that wisdom before, but on top of seven to nine phone calls a day and hours spent in meetings, you may not have time to complete a truly thorough Stakeholder Analysis. Still, you are bombarded with calls
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In possibly the greatest product development race of this century, Pfizer, Moderna, and Johnson and Johnson (J&J) have emerged victorious. These firms beat out 6 other pharmaceutical companies, including titans AstraZeneca PLC and GlaxoSmithKline, in the race to develop a COVID-19 vaccine. A lot of lessons should be learned from this pandemic. For this post,
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Despite an average vaccination rate of 1.41 million doses per day in the U.S, the pandemic continues to take its toll on the population. In our last post, my colleague wrote of his relative who unfortunately contracted coronavirus. However, we are pleased to inform that she received a monoclonal antibodies treatment, and is currently recovering.
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This past week, a dear family member, an older adult, found that she has COVID-19. After her husband was diagnosed and hospitalized, she got tested and was shocked to find herself positive. She immediately called her primary care physician he did not send her immediately for any treatment such as a monoclonal antibody. In fact,
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The year is 2021 and it is late spring. With COVID-19 vaccine quantities bountiful, you return to your preferred clinic after a year-long absence to receive the first of your two injections. In the small sterile office, it feels like you and your health care provider are the only ones in the room, a simple
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As the world waits for COVID-19 vaccines to become widely available, Amarin experiences a different form of anticipation, one which will see the fate of its own profitability. Our previous blog post on Amarin highlighted the disastrous effects of a U.S Court of Appeals decision to invalidate Amarin’s six patents. To briefly recap, while the
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Image from the StarTribune. https://www.startribune.com/u-of-m-nurse-practitioner-clinic-aims-to-help-fill-doctor-void/297468881/ After heading into a clinic and filling out the required forms, the assistant calls you back. “Wait in room number two,” the assistant says. Once there, a medical assistant enters and takes your vitals, leaving you with the confidence a qualified person will see you soon. A short while later,
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Image from Newsday. https://www.newsday.com/opinion/editorial/cure-vaccine-immunity-coronavirus-covid-19-rush-trump-science-1.48679327 With everyone is rushing to return pre-pandemic society, it is becoming clear that a vaccine is the only way to truly get there. Anxiously, the world waits on a vaccine for COVID-19 to get us back to work, back to school, back to play, and back to basic human connection. In
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