Category: Blog Post

The Power Network: Intersection of KOLs, Advocacy, and Social Media
October 9, 2019 Blog Post Snowfish

The life science industry is on a never-ending quest to engage the right stakeholder network. While most healthcare executives already realize the need for identifying and mapping clinical key opinion leaders (KOLs), many are missing the fact that this is only a small piece of the integrated network that is critical to engage. In fact,
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Patient KOLs?
September 24, 2019 Blog Post Snowfish

The world is becoming more connected and consumers now have virtually limitless access to medical information. Social platforms have opened up a form of peer to peer communication that until relatively recently, was reserved only for health care professionals. The empowered patient provides a unique opportunity for forward thinking life science companies. Patients are now
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Medical Cannabis: Leveraging the Groundswell of Support
August 26, 2019 Blog Post Snowfish

It’s “high” time pharma executives embrace the promise of legal cannabis products. They hold much promise, therapeutically and economically. Failure to do so can lead to profits and industry jobs going up in smoke. Cannabis products or marijuana (recreational or medical) sales are legal only in particular U.S. states, not nationally. Nonetheless, about 85% of Americans support
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A Single-payer System: What is in Store?
July 30, 2019 Blog Post Snowfish

A revolution is afoot and the disrupting waves are influencing all sectors. The mystery is how all of this will play out on the national stage.  A recent survey by Reuters shows that close to 70% of Americans are in favor of the single-payer health care compared to the current system. Per Bernie Sanders, US
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Stopping the “Rebate Trap”: Senator Grassley’s Legislative Goals for Reducing US Drug Prices
July 18, 2019 Blog Post Snowfish

Just last week, the Trump administration delivered some surprising news. One of their flagship promises, to remove drug rebates related to Medicare and Medicaid, was being shelved. An array of reasons cited ranged from risk of higher insurance premiums to a potential upheaval of the entire system. This is all part of the continuing debate
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Gene Therapy Commercial Challenges: Are We Ready?
July 16, 2019 Blog Post Snowfish

Nothing is more exciting in medicine today than cell and gene therapy (CGT). Not that long ago, it was considered science fiction that a patient’s own cells could actually be modified to fight disease. This is now possible and destined to radically alter a disease course. Being such a new therapy, there are a multitude
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Prescribers, Payers, PBM, and Retailer Under One Roof – A New Paradigm
July 2, 2019 Blog Post Snowfish

Now that the merger between CVS Health and Aetna is final, there is no better time to update our prior article which provided some interesting tidbits about the retail clinic business. There is no doubt that this marriage of two health care behemoths will generate a lot of upheaval in the public domain, with many
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Rx Deflation in an Era of Rising Costs – Insights from the Generics Industry
June 20, 2019 Blog Post Snowfish

Welcome to the second post based on the Axios program Beyond 2020: Making Care Affordable. Featuring leading administration, legislative, and industry stakeholders, the goal was to inspire thought on how best to manage the costs of prescription therapies. The first article in this series delved into the topic of the cost of new gene therapies
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THE HIGH COST OF “ONE AND DONE” THERAPIES…OR IS IT REALLY?
June 6, 2019 Blog Post Snowfish

Scott Gottlieb, MD being interviewed by Axios’  Bob Herman. A jam-packed hour contemplating the future of health care, just another morning in DC. The Snowfish team heard leading administration, legislative, and industry stakeholders opine on the topic of Beyond 2020: Making Care Affordable, hosted by Axios.  On the docket were Scott Gottlieb, MD Former FDA
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I’ll Take A Tube Of Toothpaste And A Tetanus Shot: Five Factors Reshaping Retail Healthcare Delivery
October 17, 2018 Blog Post Snowfish

The recent approval of CVS Health’s merger with Aetna is being heralded as nothing less than potentially “transformational” to the health care system. Innovative ideas to help streamline care and encourage cost effectiveness are not new as illustrated by the undefined collaboration between Amazon, Berkshire Hathaway and JP Morgan, nevertheless here is the joining of the consumers,
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