Year: 2014

Merck’s Weight Management Business – A Patient Centered Model
December 15, 2014 Blog Post Snowfish

The future of healthcare dictates that in order to survive, life science companies need to figure out ways to become more patient centric. In a prior article, I equated patient centricity not with a patient-oriented digital strategy but with non-drug/device products or services that complement the therapies. These business lines take into consideration such aspects

New Paradigm: Patient-Centered Care
December 12, 2014 Blog Post Snowfish

“Patient-centered care” when I originally heard that this is where healthcare is headed, my knee-jerk reaction was health care has always been about the patient, how is this any different? I questioned whether this was a new term or someone stating the obvious. As a former clinician having worked in multiple clinical settings, I was

Mid-Level Providers: How Much Do You Know?
December 7, 2014 Blog Post Snowfish

In honor of National Nurses Week, we thought it would be appropriate to showcase nurse practitioners (NP) as well as other mid-level providers. For a growing number of patients, the clinician in the white lab coat taking their history, examining them, ordering tests, and prescribing their treatment will not be a physician, but an NP,

Healthcare Big Data: Mining Vs. Discovery
August 13, 2014 Blog Post Snowfish

Sir Walter Raleigh’s military attempts to forcefully takeover gold mines in South America from the Spanish and to find new mines both ended in failure. When he turned his attention to the unexplored area of North America, that he named Virginia in honor of his virgin queen, Elizabeth I, he again failed to find new

Mid-Level Practitioner Role To Expand With Obamacare. Do You Have What It Takes To Target Them?
May 10, 2014 Blog Post Snowfish

Despite the current government shutdown which has caused grumbling across the nation, US citizens have been able to experience history in the making; the opening of the health insurance exchanges of the Affordable Care Act (“Obamacare”). This groundbreaking portion of this legislation means that many who have been going without health care services will now

19th Annual Wharton Healthcare Business Conference: Key Insights From CEOs And Senior Healthcare Leadership
May 6, 2014 Blog Post Snowfish

At the suggestion of a colleague, I recently attended the 19th Annual Wharton Healthcare Business Conference titled “Reshaping Healthcare: Emerging Trends Changing the Face of Our Industry.”  It was a full day in which five CEOs from major healthcare companies along with senior leadership from dozens of others discussed issues such as US healthcare reform, emerging markets, aging, diabetes/obesity, and